ERA e-commerce platform gets a new look
Dear Customers, We are pleased to announce that the ERA e-commerce platform is now online with a refreshed look, aligned with the new visual identity of our brand. This update focuses exclusively on the visual aspect. The user interface, processes, and functionality of the e-commerce platform remain unchanged, ensuring a familiar and intuitive user experience. […]
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ERA updates its packaging: discover the new Emotive ERA design
With ERA’s integration into the Emotive group, a process of renewing the packaging for our products has begun. Starting today, the transition will be gradual, and some products will already be available with the new Emotive ERA packaging. The new design is not just an aesthetic update; it reflects the group’s commitment to innovation and […]
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ERA is now part of Emotive
Dear Customer, ERA has always aimed to be a point of reference in the automotive aftermarket, investing in the quality of its products and services to its customers. We are proud to announce that, as of today, ERA has become part of Emotive, the new automotive superbrand and the leading platform for automotive aftermarket solutions. […]
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A new website is coming
Dear Customer, ERA has always aimed to be a point of reference in the automotive aftermarket, investing in the quality of its products and services to its customers. We are proud to announce that soon ERA will get a major transformation, evolving and taking on a new look, while never losing sight of the goal […]
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ERA presents the new ERA Bulbs
We are leaders in the dynamic world of automotive innovation and we have always embraced the challenge of lighting the way towards the future. Today, we take a new step in this direction by introducing the new ERA bulbs. One of the most comprehensive bulbs range on the market, with 180 SKUs available to cover […]
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40 Years of Tradition, Innovation and Extraordinary People
Back in 1983, in Moncalieri, a stone’s throw from Turin, ERA S.r.l. was born. Since the beginning, our goal has been very ambitious: to become the reference point for electrical and electronic spare parts for the automotive sector, offering high quality products and placing customer service at the center of our thinking. Now, four decades […]
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Automechanika Frankfurt: the countdown has begun
September 13th to 17th – Save these dates in your calendar ERA is waiting for you at Automechanika, the world’s most important trade fair for the Aftermarket sector. During the event, you can meet our sales managers in Hall 3.0 at booth B11. This year, there will be another important novelty: Automechanika offers the possibility […]
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ERA at Autopromotec Bologna – it’s back!
After a 3 year break, due to the pandemic, this year, from 25 to 28 May, the Autopromotec Bologna exhibition, the most important trade fair in Italy for the automotive aftermarket sector, starts again. As with previous years, ERA, in co-partnership with Rhiag, will be present at the event. With a dedicated corner , we […]
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ERA reorganizes its product range
Dear Customer, With the aim of further strengthening the ERA brand of electric products, as of July this year, the rotating electrics and spare parts line, now commercialized under the Messmer brand, will be managed as ERA brand. This operation is a clear indication of our will to consolidate the identity of ERA as an […]
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Expands the range: era launches ignition cables
Starting from December, we have included in our portfolio a new family that will enrich our offer: ignition cables kit. The development of this range has seen the introduction of over 80 part numbers, with more to be added in the coming months, and will cover the main fast-movers. Our premium quality cables are made […]
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