With the aim of further strengthening the ERA brand of electric products, as of July this year, the rotating electrics and spare parts line, now commercialized under the Messmer brand, will be managed as ERA brand.
This operation is a clear indication of our will to consolidate the identity of ERA as an Electronics Specialist. The goal is to offer an ever more extensive and complete range of electrical products, relying on the ERA brand being recognized on the market precisely for this specificity.
High recognition as a synonym of ERA quality.
Rotating electrics and their spare parts under the ERA brand and packaging will gradually replace Messmer branded products in the coming months, up to full coverage of the range. Product codes and EAN codes will remain unchanged.