ERA presents the new ERA Bulbs

We are leaders in the dynamic world of automotive innovation and we have always embraced the challenge of lighting the way towards the future. Today, we take a new step in this direction by introducing the new ERA bulbs.

One of the most comprehensive bulbs range on the market, with 180 SKUs available to cover 98% of the European automotive fleet, and the widest range of Xenon bulbs in the entire aftermarket, developed to perfectly meet OE specs.

Download the brochure to learn more

ERA reorganizes its product range

Dear Customer,

With the aim of further strengthening the ERA brand of electric products, as of July this year, the rotating electrics and spare parts line, now commercialized under the Messmer brand, will be managed as ERA brand.

This operation is a clear indication of our will to consolidate the identity of ERA as an Electronics Specialist. The goal is to offer an ever more extensive and complete range of electrical products, relying on the ERA brand being recognized on the market precisely for this specificity.

High recognition as a synonym of ERA quality. 

Rotating electrics and their spare parts under the ERA brand and packaging will gradually replace Messmer branded products in the coming months, up to full coverage of the range. Product codes and EAN codes will remain unchanged.