ERA reorganizes its product range

Dear Customer,

With the aim of further strengthening the ERA brand of electric products, as of July this year, the rotating electrics and spare parts line, now commercialized under the Messmer brand, will be managed as ERA brand.

This operation is a clear indication of our will to consolidate the identity of ERA as an Electronics Specialist. The goal is to offer an ever more extensive and complete range of electrical products, relying on the ERA brand being recognized on the market precisely for this specificity.

High recognition as a synonym of ERA quality. 

Rotating electrics and their spare parts under the ERA brand and packaging will gradually replace Messmer branded products in the coming months, up to full coverage of the range. Product codes and EAN codes will remain unchanged.

Expands the range: era launches ignition cables

Starting from December, we have included in our portfolio a new family that will enrich our offer: ignition cables kit.

The development of this range has seen the introduction of over 80 part numbers, with more to be added in the coming months, and will cover the main fast-movers.

Our premium quality cables are made by European manufacturers and fit over 1,900 models, 3,500 original and Cross part numbers.

All products are also made of silicone, meet the quality requirements applicable to the use of spare parts for the repair or maintenance of vehicles by authorized repairers (Regulation BER EU 461/2010) and are ISO 3808 certified.

To help the customer in the correct use and installation of the product, we have created specific assembly instructions, available inside the box, on our electronic catalog and on our institutional website, in the area dedicated to technical information.

All ignition cables kit are already available on our e-commerce and are visible on the main automotive databases such as TecDoc, InfoRicambi and ClipParts.

You can also download the complete catalog of the range in the download area.

Kit cavi accensione