40 Years of Tradition, Innovation and Extraordinary People

Back in 1983, in Moncalieri, a stone’s throw from Turin, ERA S.r.l. was born.

Since the beginning, our goal has been very ambitious: to become the reference point for electrical and electronic spare parts for the automotive sector, offering high quality products and placing customer service at the center of our thinking.

Now, four decades later, we can proudly say that we have succeeded.

On the occasion of our 40th anniversary, we have chosen to celebrate with you, the real protagonists of this extraordinary adventure, through a wide range of promotions and special offers, designed specifically to thank you for your constant trust.

“We are thrilled to celebrate 40 years of success for our company by thanking the employees and loyal customers who have contributed to our growth, says Jarek Gora, CEO of ERA. “Your unwavering support, hard work and commitment to excellence have been the engine of our progress. Without you we wouldn’t have made it. Thank you for being part of our journey and for your continued dedication to our company”.

To immerse yourself in the pivotal and compelling moments that have made up the history of ERA, we invite you to enjoy the video below.

A journey through the most exciting memories that have made us what we are today.

Automechanika Frankfurt: the countdown has begun

September 13th to 17th – Save these dates in your calendar

ERA is waiting for you at Automechanika, the world’s most important trade fair for the Aftermarket sector.

During the event, you can meet our sales managers in Hall 3.0 at booth B11.

This year, there will be another important novelty: Automechanika offers the possibility to make an appointment with our salesmen by logging on to www.automechanika.digital.messefrankfurt.com.

We look forward to seeing you there!

ERA at Autopromotec Bologna – it’s back!

ERA ad Autopromotec Bologna 2022

After a 3 year break, due to the pandemic, this year, from 25 to 28 May, the Autopromotec Bologna exhibition, the most important trade fair in Italy for the automotive aftermarket sector, starts again.

As with previous years, ERA, in co-partnership with Rhiag, will be present at the event. With a dedicated corner , we will be able to meet our valued customers from the Italian market and we can’t wait to get back out there!

Unlike in previous editions of Autopromotec, this year we have another important change as we will shift from a physical display of products to a digital one. Using light panels and a new  video, we are looking forward to engaging with our customers in a new innovative way.

ERA will be at Autompromotec from 25 to 28 May in Hall 14 at Stand C12.

We look forward to seeing you there!

ERA reorganizes its product range

Dear Customer,

With the aim of further strengthening the ERA brand of electric products, as of July this year, the rotating electrics and spare parts line, now commercialized under the Messmer brand, will be managed as ERA brand.

This operation is a clear indication of our will to consolidate the identity of ERA as an Electronics Specialist. The goal is to offer an ever more extensive and complete range of electrical products, relying on the ERA brand being recognized on the market precisely for this specificity.

High recognition as a synonym of ERA quality. 

Rotating electrics and their spare parts under the ERA brand and packaging will gradually replace Messmer branded products in the coming months, up to full coverage of the range. Product codes and EAN codes will remain unchanged.

Expands the range: era launches ignition cables

Starting from December, we have included in our portfolio a new family that will enrich our offer: ignition cables kit.

The development of this range has seen the introduction of over 80 part numbers, with more to be added in the coming months, and will cover the main fast-movers.

Our premium quality cables are made by European manufacturers and fit over 1,900 models, 3,500 original and Cross part numbers.

All products are also made of silicone, meet the quality requirements applicable to the use of spare parts for the repair or maintenance of vehicles by authorized repairers (Regulation BER EU 461/2010) and are ISO 3808 certified.

To help the customer in the correct use and installation of the product, we have created specific assembly instructions, available inside the box, on our electronic catalog and on our institutional website, in the area dedicated to technical information.

All ignition cables kit are already available on our e-commerce and are visible on the main automotive databases such as TecDoc, InfoRicambi and ClipParts.

You can also download the complete catalog of the range in the download area.

Kit cavi accensione