ERA presents the new ERA Bulbs

We are leaders in the dynamic world of automotive innovation and we have always embraced the challenge of lighting the way towards the future. Today, we take a new step in this direction by introducing the new ERA bulbs.

One of the most comprehensive bulbs range on the market, with 180 SKUs available to cover 98% of the European automotive fleet, and the widest range of Xenon bulbs in the entire aftermarket, developed to perfectly meet OE specs.

Download the brochure to learn more

40 Years of Tradition, Innovation and Extraordinary People

Back in 1983, in Moncalieri, a stone’s throw from Turin, ERA S.r.l. was born.

Since the beginning, our goal has been very ambitious: to become the reference point for electrical and electronic spare parts for the automotive sector, offering high quality products and placing customer service at the center of our thinking.

Now, four decades later, we can proudly say that we have succeeded.

On the occasion of our 40th anniversary, we have chosen to celebrate with you, the real protagonists of this extraordinary adventure, through a wide range of promotions and special offers, designed specifically to thank you for your constant trust.

“We are thrilled to celebrate 40 years of success for our company by thanking the employees and loyal customers who have contributed to our growth, says Jarek Gora, CEO of ERA. “Your unwavering support, hard work and commitment to excellence have been the engine of our progress. Without you we wouldn’t have made it. Thank you for being part of our journey and for your continued dedication to our company”.

To immerse yourself in the pivotal and compelling moments that have made up the history of ERA, we invite you to enjoy the video below.

A journey through the most exciting memories that have made us what we are today.

Automechanika Frankfurt: the countdown has begun

September 13th to 17th – Save these dates in your calendar

ERA is waiting for you at Automechanika, the world’s most important trade fair for the Aftermarket sector.

During the event, you can meet our sales managers in Hall 3.0 at booth B11.

This year, there will be another important novelty: Automechanika offers the possibility to make an appointment with our salesmen by logging on to

We look forward to seeing you there!

ERA at Autopromotec Bologna – it’s back!

ERA ad Autopromotec Bologna 2022

After a 3 year break, due to the pandemic, this year, from 25 to 28 May, the Autopromotec Bologna exhibition, the most important trade fair in Italy for the automotive aftermarket sector, starts again.

As with previous years, ERA, in co-partnership with Rhiag, will be present at the event. With a dedicated corner , we will be able to meet our valued customers from the Italian market and we can’t wait to get back out there!

Unlike in previous editions of Autopromotec, this year we have another important change as we will shift from a physical display of products to a digital one. Using light panels and a new  video, we are looking forward to engaging with our customers in a new innovative way.

ERA will be at Autompromotec from 25 to 28 May in Hall 14 at Stand C12.

We look forward to seeing you there!

Expands the range: era launches ignition cables

Starting from December, we have included in our portfolio a new family that will enrich our offer: ignition cables kit.

The development of this range has seen the introduction of over 80 part numbers, with more to be added in the coming months, and will cover the main fast-movers.

Our premium quality cables are made by European manufacturers and fit over 1,900 models, 3,500 original and Cross part numbers.

All products are also made of silicone, meet the quality requirements applicable to the use of spare parts for the repair or maintenance of vehicles by authorized repairers (Regulation BER EU 461/2010) and are ISO 3808 certified.

To help the customer in the correct use and installation of the product, we have created specific assembly instructions, available inside the box, on our electronic catalog and on our institutional website, in the area dedicated to technical information.

All ignition cables kit are already available on our e-commerce and are visible on the main automotive databases such as TecDoc, InfoRicambi and ClipParts.

You can also download the complete catalog of the range in the download area.

Kit cavi accensione

ERA maintains ISO certification

This year – 2020, once again, ERA has maintained ISO 9001:2015 certification, the prestigious certification that verifies and certifies the correct execution of the processes and flows implemented within the company.

A synonym of quality and guarantee both for our clients, as well as for the other companies of the group that collaborate with ERA.

Let’s take a look more in detail at the aspects that characterise ERA.



ERA and ISO certification

ERA becomes part of the ISO certification world

Starting back in 2001, ERA decided to adopt the rules and regulations relating to ISO legislation concerning the marketing and distribution of electrical and electronic components for the after-market intended for cars, industrial and earthmoving vehicles.

The initial aim was that of responding to the needs and demands of its clients, as well as to enter new markets.
Today, the annual appointment with the third-party certification body is an opportunity to review the company’s processes and documentation, verifying that these are always in line with what defined by ERA itself.

ERA and the evolution of ISO

The decision to comply to ISO standards was made in 2001, but over nearly 20 years, the situation has evolved considerably.

Some of the fundamental steps:

  • 2001: ERA complies to 9001:2000 standards for the first time
  • 2008: ERA complies to 9001:2008 standards
  • 2013: ERA carries out an enormous job of redefining procedures and documentation in collaboration with a specialized external consultant. The aim is that of being in line with the new directives and with the company, growing and expanding continuously.
  • 2018: ERA complies to the new 9001:2015 standards On that occasion, all documentation is reviewed, as already carried out in 2013, paying particular attention to the revision of the “Quality Manual”, introducing “Mapping for risk assessment” for the first time.

ERA and ISO today

Last week ERA added yet another important milestone: the confirmation of ISO certification for the year 2020.

The final report saw the checks passed without NC and without observations/recommendations for the second consecutive year.

An excellent result obtain also thanks to the work carried out by Luca Mollo, head of the Quality department, who manages and monitors quality activities assisted by our external consultant.

The continuous evolution of the System, along with the timely adaptation of the processes has thus guaranteed continuous improvements of the entire company.